Balloon Museum presented the Exhibition EmotionAir in London: a historic venue for contemporary inflatable art
Old Billingsgate provided a spectacular backdrop for EmotionAir.
EmotionAir – Art you can Feel
Reliving the Magic of “EmotionAir – Art You Can Feel” at Old Billingsgate, London
—a breathtaking 7,000-square-meter venue nestled under Tower Bridge—played host to one of the most talked-about art events of the season: “EmotionAir – Art You Can Feel.” Organized by the renowned Balloon Museum, this immersive exhibition shattered attendance records, welcoming over 400,000 visitors from across the globe, including enthusiastic Londoners and curious tourists.
Housed in the once-thriving Victorian fish market, Old Billingsgate provided a spectacular backdrop for “EmotionAir.” The exposed brick walls and grand arches merged with large-scale inflatable installations, creating a contrast between London’s historical heritage and the futuristic potential of inflatable art. The result was an unparalleled fusion of tradition and innovation, intriguing both local art lovers and international visitors.
Interactive Installations
“EmotionAir – Art You Can Feel” featured inflatable artworks that went beyond passive viewing. Visitors could step inside, touch, and immerse themselves in kaleidoscopic spaces, inviting them to explore emotions in unexpected ways.
World-Class Artists
From Miranda Makaroff to Michela Picchi and many more, the exhibition showcased a curated selection of the world’s leading inflatable artists. Each piece represented a bold interpretation of human feelings, bridging the gap between playfulness and deep emotional resonance.
Family-Friendly Appeal
With bright colors, whimsical shapes, and hands-on elements, “EmotionAir” attracted art enthusiasts of all ages. Families found it to be a perfect outing, blending fun and education in a single immersive experience.
Record-Breaking Attendance
Drawing 400,000+ visitors over four months, “EmotionAir” became a cultural highlight of London’s winter and spring season. Word-of-mouth buzz, a strong social media presence, and glowing media reviews contributed to this massive turnout. Queues often extended outside Old Billingsgate, underlining the show’s universal appeal and the growing popularity of inflatable art.
One of the most exciting chapters in this historic run was the launch of the Balloon Museum’s first book, published by Silvana editoriale. Titled “Air We Are,” the visually stunning volume chronicles the journey of “EmotionAir” while spotlighting 60 masterpieces by top contemporary inflatable artists. Within its first 12 months, over 10,000 copies were sold, making it a must-have collectors’ item for art aficionados.
From behind-the-scenes stories to captivating photographs, “Air We Are” offers a deep dive into the world of inflatable art and the creative minds that shape
The phenomenal success of “EmotionAir” has paved the way for the Balloon Museum to make a triumphant return to London. Art lovers can look forward to “Euphoria”, set to debut at the end of 2026. Promising another round of boundary-pushing installations and interactive displays, “Euphoria” will continue the Balloon Museum’s legacy of innovation, emotional exploration, and audience engagement.
Relive the Experience, Stay Tuned for More
Though “EmotionAir – Art You Can Feel” at Old Billingsgate has now concluded, its impact on London’s art scene remains profound. Whether you experienced the show firsthand or followed it through social media, the magic lingers in the memories and the pages of “Air We Are.”
As the Balloon Museum prepares to unveil “Euphoria” in 2026, stay connected through their official channels for sneak peeks, exclusive event updates, and more insights into the next chapter of inflatable art. If you missed “EmotionAir,” rest assured—there’s another chance to witness inflatable artistry reach new heights in the near future.
